EXPERIENCE

Our experience in the pharmaceutical industry should help you understand what Paragon Research & Consulting, Inc. can do. If we have not covered what you are looking for, we would be happy to speak with you about how we can help you with your specific need.

Dedication:
Paragon has been dedicated to serving the pharmaceutical and healthcare industries since it was founded by Dr. Robert N. Zelnio. Dr. Zelnio has been in the industry for over 30 years.

Therapeutic Areas:
Paragon has experience in a wide variety of therapeutic areas.

Respondents:
We have worked with almost every type of respondent possible in the healthcare industry.

Client Partnerships:
We have partnered with a number of pharmaceutical companies.

Methods:
Paragon continues to be a leader in the market research industry with solutions based on quantitative and qualitative techniques. We use highly advanced, state-of-the-art statistical and modeling methodologies. Our input to method selection is not limited and contributions to content design and analysis are more meaningful.

Reports:
Our reports add insight and recommendations to the data reported. They are comprehensive, providing the necessary information, through analysis and interpretation, to make an informed marketing decision.

THERAPEUTIC AREAS

PROJECT TYPES

Paragon Research & Consulting, Inc. specializes in both quantitative and qualitative pharmaceutical marketing research. Paragon’s quantitative research employs highly technical, advanced statistical methods. These methods include both modeling techniques (e.g. conjoint analysis, choice analysis, perceptual mapping, and mathematical programming models) as well as the ad hoc use of other multivariate methods (e.g. analysis of variance, regression analysis, cluster analysis, discriminant analysis, factor analysis, etc.) for higher order analyses and modeling. Paragon also has a staff of experienced qualitative moderators who are trained in focus group moderation and in-depth interviewing.

Whatever the objective or level of methodological sophistication required, Paragon has been called upon when our clients need a research partner with proven research expertise and the ability to solve challenging problems.

Paragon Research & Consulting, Inc. has conducted quantitative and qualitative studies aimed at the objectives listed below.

QUANTITATIVE

QUALITATIVE

We care what our clients think about our work. After every project we send satisfaction surveys and talk to our clients about their experience with Paragon. These are some of the comments we have heard.

Ability to solve difficult problems

"I call Paragon when I have a problem I've never faced before and I'm not sure how to proceed."

Credibility

"When a project is highly visible, I rely on Paragon's expertise to influence upper management."

"Their reports are better. They think about it."

Marketing Focus

"Paragon's research seems to be more driven by the needs of our product managers than most other vendors."

Medical Sophistication

"Paragon's researchers know medicine and health systems so I don't waste time or money bringing them up the learning curve."

Methodological Sophistication

"Paragon always designs their approach to fit our problem. They aren't locked into one method."

"I can get both qualitative and quantitative research from Pragon. It's like one-stop shopping."

Experience

"Paragon's senior staff has been doing research a long time and it shows. They know how to get things done."

Quality Control

"They do deliver high quality information. I guess it's because they control all resources they need in-house."

Responsiveness

"Nobody has enough resources anymore. Paragon assigns a team of researchers to our projects so we don't pay for unneeded expertise and someone is always available to us."

ASK A MARKET RESEARCH QUESTION

If you have a question about market research, or have a challenge you think we might be able to shed some light on, we would like to try and help. Click on our e-mail address and send us your question or challenge. We will respond as soon as possible.