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ABOUT PARAGON RESEARCH
& CONSULTING, INC.
PARAGON
- A MODEL OF EXCELLENCE
WHO
IS PARAGON?
- A leading-edge
full service market research and consulting firm
- Dedicated to the
pharmaceutical and healthcare industry
- Experienced team
of professionals committed to the partnerships we form with our clients
- Click
here
for the story behind our logo
WHAT
DOES PARAGON DO?
- Provides quantitative
and qualitative market research
- Ensures your success
through more informed decisions
- Helps marketers
gain competitive advantages by finding answers to questions
- Offers market research
training for companies nationwide
HOW
DOES PARAGON WORK?
- We work hard to
make sure the research you receive is worth the investment
- Our methods are
modeled to problems, not the reverse
- Our reports are
comprehensive, adding insight and recommendations to the data collected
- We work to satisfy
your needs at all times
- We
match the needs of this changing industry and embrace the knowledge
that comes with these changes
- We live by our
guiding
principles
WHY
CHOOSE PARAGON?
- Because it is time
you started getting research worth the investment
- Because you need
a market research company with extensive experience in the pharmaceutical
industry
- Because
our clients like working with us
- Because you need
a research partner with proven expertise
- Because we have
the ability to solve unusual problems
- Because you need
a research company with credibility with your upper management
- Because you need
a competitive advantage
- Because you need
to make the right decision
WHERE
CAN YOU FIND PARAGON?
| Address: |
101
East Evans Street |
|
Walnut
Building |
|
West
Chester, PA 19380 |
| Phone: |
610-431-3506 |
| Fax: |
610-431-8948 |
| e-mail: |
paragon@paragonresearch.com |
|
THE
STORY BEHIND OUR LOGO: THE GORDIAN KNOT:
In ancient Phrygia,
an oracle predicted that whoever could undo a knot tied in the rope of
King Gordius's chariot would be the next king of Asia. The knot was thought
to be impossible to untie. Hundreds tried, unsuccessfully, until Alexander
the Great slashed the knot with his sword and fulfilled the prophecy.
The Gordian Knot has come to symbolize complex problems. Our logo, based
on the Gordian Knot, represents Paragon's commitment to helping clients
gain competitive advantages by cutting through complex marketing problems.
EMPLOYMENT
OPPORTUNITIES
Position Available: Project Director
We now have a position available for an experienced Project Director. This position reports to the Directors of Research and provides support in all areas for execution of market research studies. Qualified applicants should have three to five years of experience in handling market research projects with proven initiative and problem solving abilities. Candidates should possess strong oral and written communication skills. Experience should include managing data collection, management of deadlines, ability to work independently, able to conduct data analysis, and interpret and write detailed quantitative reports. Research design experience or qualitative interviewing skills are optional but a plus. Post graduate degree is preferred as is experience in pharmaceuticals.
Position Available: Qualitative Researcher/Moderator
We now have a position available for an experienced moderator. This position requires experience in conducting and analyzing both focus groups and in-depth interviews with health care professionals, primarily physicians. Qualified applicants should have three to five years of experience in conducting qualitative research and proven strong oral and written communication skills. Experience in analyzing and producing final written reports and presentations required. Ability to manage deadlines, work independently, conduct analysis, and write detailed qualitative reports are required. Quantitative research design experience is optional. Pharmaceutical/medical market research experience desired. Post graduate degree is preferred. Knowledge of Excel, Word, and PowerPoint required.
Salary is competitive and commensurate with experience. Qualified applicants should send cover letter and resume to one of the following:
Mail: Paragon Research & Consulting, Inc.
101 East Evans Street, Walnut Building
West Chester, PA 19380
Fax: (610) 431-8948
E-mail
TRAINING
SERIES
Below is a list of
training topics currently available from Paragon. A curriculum can be
established for your organization that centers on your specific needs.
The training series is delivered in-person at your location or a location
convenient for you.
I
want someone from Paragon to call me about training programs.
| I.
Research Planning |
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1. |
Research philosophy |
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2. |
The value of information |
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3. |
Modeling versus self-explicated questioning |
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4. |
Research problems, objectives, hypotheses |
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5. |
Control over variance and research designs |
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6. |
Factorial designs |
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7. |
Selecting research methods |
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8. |
Sampling and randomization |
II. Research Execution |
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1. |
Measurement, reliability, and validity |
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2. |
Formulating and asking questions |
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3. |
Audits and secondary data collection |
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4. |
Qualitative research methods |
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5.
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Quantitative
data collection and
questionnaire design
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6. |
Handling non-response |
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7. |
Exploratory data analysis |
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8. |
Hypothesis testing, association |
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9.
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Regression
analysis |
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10. |
Conjoint and choice analyses |
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11. |
Perceptual mapping |
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12. |
Miscellaneous statistical tools |
III. Research Administration |
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1. |
Proposal
writing |
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2. |
Reporting
and interpreting results |
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3. |
Managing
consultants |
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4.
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Interactions
with marketing
and advertising |
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5.
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Interactions with research
and development |
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6.
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Future
of marketing research |
IV. Marketing Research
Studies |
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1. |
Pricing
studies |
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2. |
Customer
satisfaction studies |
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3. |
Positioning
studies |
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4.
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Message
generation studies |
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5. |
Segmentation
analysis |
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6. |
Forecasting |
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Who
is Paragon? 
